Information for employers

Proud to Care South Gloucestershire is being co-ordinated by South Gloucestershire Council and is part of the Proud to Care South West campaign, aimed to support providers with recruitment and retention.

The regional and local Proud to Care campaigns direct people to the Proud to Care South Gloucestershire website. The site has been set up so that job seekers are able to search for providers within their local area. This process also directs users to your website job pages, allowing them to directly apply for current vacancies within your organisation.

In addition to support with recruitment, the Proud to Care team also provide retention support via signposting to training opportunities, wellbeing events and tools to support value-based recruitment and retention.

Employers Pack

In this pack we summarise:

  1. Proud to Care: recent and planned campaigns
  2. Market research: insight into what job seekers are looking for
  3. Resources: suggestions, materials and templates to help you market your vacancies using the power of your own social networks.

What is value-based recruitment?

Value-based recruitment is an approach which focusses on recruiting people with values, behaviours and attitudes that align with those of the workplace.

View the Skills for Care, values – based recruitment toolkilt.

Values-based recruitment (

For tailored support, contact Skills for Care South Glos Locality Manager’ , Skills for Care locality manager covering South Gloucestershire.

How can I help to develop employees skills?

Investing in your people and nurturing their talents will help you tackle skills gaps and recruit and retain the right people. Skills West is a partnership between Business West and Western Training Provider Network (WTPN). Skills advisors provide free, impartial advice and can help negotiate the right training for your business, including access to government funding incentives.

Skills for Care can also provide advice and link you up with government workforce development funding. Contact Skills for Care South Glos Locality Manager’ for details.

Inspiring the next generation

Only 10% of the adult social care workforce is under twenty five. There are a range of opportunities to challenge misconceptions and attract more young people with the right values into care.

We work closely with local universities and education providers to encourage students to choose care and support work to supplement their income. By providing opportunities for students over evenings, weekends and holiday periods, you will be gaining a committed workforce that is willing to work when others ask for time off.

Why is retention so important within social care?

Skills for Care identified five factors that are key to retaining adult social care staff. They are:

  • Being paid more than the minimum wage
  • Not being on a zero-hours contract
  • Being able to work full time
  • Being able to access training
  • Having a relevant qualification.

Where none of these factors apply, care workers are more than twice as likely to leave their jobs than when all five factors apply – a 48.7% turnover rate compared with 20.6%. Implementing these factors should make it easier for the people who love what they do to stay, by improving terms and conditions and investing in their career development.

Provider form

If you would like your organisation to feature on the Proud to Care search function, click on the tab to access the application form which you will need to submit to us. Once we update the site with your details, users will be able to access your live vacancies, directly via your website.